Customer Relationship Management using Adaptive Resonance Theory
نویسندگان
چکیده
CRM is a kind of implemented model for managing a company’s interactions with their customers. CRM involves the customer classification to understand the behavior of the customer. There is a vital role of the data mining techniques for the classification. This paper presents the concept of one of the data mining technique ART for the customer classification for CRM.
منابع مشابه
A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network
With the increasing interest and emphasis on customer demands in new product development, customer requirements elicitation (CRE) and evaluation have secured a crucial position in the early stage of product conceptualization. As such, it is highly desired to have a systematic strategy for soliciting customer requirements effectively, and subsequently, analyzing customer orientations quantitativ...
متن کاملMoving Beyond the Direct Impact of Using CRM Systems on Frontline Employees' Service Performance: The Mediating Role of Adaptive Behavior
The customer relationship management (CRM) system has been touted as a primary tool for supporting frontline employees’ personalized services tasks. Although a number of studies have highlighted the critical role of CRM systems in organizational performance, the link between CRM systems and individual work performance is still under investigation. In order to fill this research gap, the current...
متن کاملCustomer Relationship Management based on Increasing Customer Satisfaction
Customer satisfaction describes the interaction between corporate behavior and customer behavior, its theoretical research began in the 1990s, after 10 years of research, and the theory has been greatly developed. At the same time, because of the development of CRM theory, research about customer satisfaction has also obtained more and more attention. In this paper, we firstly emphasis the main...
متن کاملCustomer attrition in retailing: An application of Multivariate Adaptive Regression Splines
The profit resulting from customer relationship is essential to ensure companies viability, so an improvement in customer retention is crucial for competitiveness. As such, companies have recognized the importance of customer centered strategies and consequently customer relationship management (CRM) is often at the core of their strategic plans. In this context, a priori knowledge about the ri...
متن کاملOne-to-one modeling and simulation: a new approach in customer relationship management for grocery retail
The ever-increasing competition in retail industry puts pressure on retailers to deal with their customers more efficiently. Currently most companies use Customer Relationship Management (CRM) systems to maximize the customer satisfaction level by trying to understand more about their behaviors. However, one disadvantage of the current approaches is that they focus on the segmentation of custom...
متن کامل